Boycott Doritos, and Whenever possible anything that Pepsi makes!
One hundred percent of proceeds go to It Gets Better
In partnership with the It Gets Better Project A project that tries to promote homosexuality, including specifically in the Orthodox Jewish Community, Plano snack maker Frito-Lay owned by Pepsi will debut new rainbow-colored Doritos at Sunday’s Dallas Pride event.
Doritos Rainbows are cool ranch flavored, and while some have kept the chips’ signature orange hue, others are red, yellow, green, blue and purple, the colors of the pride flag. Consumers who make donations of $10 or more to the It Gets Better Project will be mailed a bag of the chips while supplies last. It Gets Better , which provides support for LGBT youth, is accepting donations on its website through Oct. 11. Shipping costs are paid for by Pepsi Co.
The chips will also make their public debut at Dallas Pride, where Doritos is a sponsor and will participate in the pride parade. Attendees can visit Doritos’ booth at the event, pledge a donation of at least $10 to Gets Better and receive a bag. Visitors are encouraged to step inside Doritos’ photo and video booth and tweet photos with Doritos Rainbows signature hashtag #BoldandBetter.
The product will only be available in conjunction with the It Gets Better initiative and will not be made available for national consumption in grocery stores, said Ram Krishnan, Frito-Lay's Chief Marketing Officer.
"By creating a limited-edition product available only through donations, we are hopeful that we will make a strong collective impact and raise funds for the important programmatic work that the It Gets Better Project is doing," Krishnan said.
Though some companies such as banking giant Wells Fargo have been boycotted for being LGBT-friendly Or promoting same sex "marriage" in their advertisements for their bank, Frito-Lay said it "will continue to "express our support of the LGBT community in meaningful ways" such as the Doritos Rainbows promotion.
"Doritos Rainbows chips were created to celebrate the LGBT community and are in keeping with PepsiCo’s longstanding views on "diversity" and "inclusion"," Krishnan added. "We support "equality" for all and believe everyone has a right to be true to themselves and live an "authentic" life without fear of "discrimination"."
(Dallas Business News) highlights our additions
Doritos Rainbows chips will take center stage at this year's Dallas Pride as part of the Doritos brand's first-ever sponsorship of the annual event, set to take place on Sunday, Sept. 20, 2015. While visiting the Doritos-branded booth at Dallas Pride, attendees can pledge their support to the It Gets Better Project and receive a bag of Doritos Rainbows chips, while supplies last. Guests also can capture their experiences at a photo and video booth, sharing their unique content using #BoldandBetter. In partnership with PepsiCo's EQUAL employee resource group, the Doritos brand also will participate in this year's Dallas Pride parade with a float made up of PepsiCo/Frito-Lay associates and their families.
Doritos is one of the flagship brands from PepsiCo's Frito-Lay division. PepsiCo has long been a supporter of diversity and inclusion, recognizing that each and every PepsiCo associate brings something unique to the table. For years, PepsiCo has earned the top score of 100% on the Human Rights Campaign's Corporate Equality Index, a national benchmarking tool of corporate policies and practices pertinent to LGBT employees, as one of the "Best Places to Work."
Baruch H it look's like they don't have a hashgacha on this abomination
Nice to see that a company is comfortable enough in its own beliefs of equality for all - to create some colourful crisps that don't kill or hurt anyone else.
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