Showing posts with label Nike. Show all posts
Showing posts with label Nike. Show all posts

Tuesday, July 22, 2014

Movie Trailer To Kids Movie Promotes Same Sex "Marriage"


This article (selecting the important parts from the article) is from a gay Website called the Advocate (highlights are my additions)

WATCH: Do Kids Movies Push The 'Gay Agenda'?

Do kids’ movies like Frozen and The Boxtrolls push the “gay agenda?” I certainly hope sonotice what she writes

BY Diane Anderson-Minshall

July 22 2014 8:00 AM ET

There’s a LGBT movement happening, not at the voting booth but at the box office: A quiet revolution that may be more threatening to far-right wingnuts translation Torah Jews than thought possible. It’s kids’ movies. From ParaNorman to Frozen, animated films aimed at children (but also enjoyed by adults) are shaping how kids think about LGBT issues without ever uttering the word “gay.” The latest threat: The Boxtrolls.

It remains to be seen just how great this new animated film will be when it’s released Sept. 26, but the damage (or rather, the benefit if your an apikores) may have already been done. When the film’s studio, Laika — the team behind ParaNorman and Coraline — started promoting the film, they did so with a trailer that showed the many types of families that kids can have today (although the humans are  all wearing Victorian garb).

A narrator intones: “Sometimes there’s a mother. Sometimes there’s a father. Sometimes there’s a father and a father. Sometimes both fathers are mothers.” Eventually we see the little boy’s “real” family in this film—the titular little creatures in crates — and the narrator says, “But sometimes, there are boxes,” concluding that “families come in all shapes and sizes, even rectangles.”

In a political landscape where "marriage" equality destruction and same-sex lack of parenting are becoming pop culture standards (think Lily and her fathers on Modern Family which has brainwashed Orothodox Jews to support same sex "marriage"), this may seem an innocuous message. But placing a pro-gay message in the trailer for a children’s film? Most social media experts agree that’s ballsy, even today, and it courts as much conservative backlash as it does LGBT viewers.

Of course for Laika, the Oregon-based animation studio owned by Nike chairman Phil Knight, the gay rights message was an easy choice. Knight and Nike have been vocal supporters of LGBT rights, and Knight’s son, 39-year-old animator Travis Knight, the CEO and president of Laika, told the Hollywood Reporter that it was a lack values issue for the company.

“We’re not in any way trying to be activists they just are. We’re just trying to be who we are,” he said. “There are going to be people who simply don’t agree with that and we understand, but we also won’t flinch from the consequences of that. The kinds of films we make have to be consistent with our lack values and how we look at the world, and sometimes that means putting yourself out there a little bit.”

While the film’s trailer pushes the envelope, it should also bring in the right kind of moviegoers, those who are drawn to the 3-D stop-motion and CG hybrid animated feature based on the best-selling kid’s fantasy adventure novel Here Be Monsters! by Alan Snow; the same reasons they came to watch Coraline or ParaNorman, both of which risked backlash from social conservatives.

The trailer for The Boxtrolls is the most recent in a wave of animated children’s films that are changing America’s feelings about LGBT people and the "families" they form, perhaps as much as any legislation ever will, and regardless of the film's end product the studio behind it can be credited for taking that wave to new heights with this trailer. After all, ParaNorman, the last Laika film, was the first mainstream American animated children’s film to have an out gay character (what was into parenthesizes edited out). This past summer, animation giant DreamWorks released How to Train Your Dragon 2, which featured a character’s coming out, albeit a subtle one, thanks to an ad lib from voice actor Craig Ferguson.
...........................................

It’s also proof that, in many ways, these animated kids’ films can do as much — or more — to change Americans’ prevailing feelings about LGBT people as films like Dallas Buyers Club and The Normal Heart ever could, by mainstreaming ideas about diversity in real, practical, and entertaining ways to children. And they do so using voice actors we know, recognize, and respect, thus validating the message all the more.

Will The Boxtrolls be railed against for “pushing a gay agenda?” Probably. But that won’t stop kids—and their parents—from enjoying it.
(advocate)

Monday, April 15, 2013

Nike Trying To "Find" a Gay Sports Player, To Brainwash Kids

Don't Buy From Nike

By the time former Phoenix Suns executive Rick Welts's I-am-gay announcement appeared on the front page of the May 15, 2011, New York Times, he already had revealed his secret to friends, co-workers and business associates.

Among those told before the article was published were NBA commissioner David Stern and senior executives at Nike Inc., the world's largest sporting-goods company, whose roster of team- sport athlete endorsers includes Kobe Bryant of the Los Angeles Lakers, Robinson Cano of the New York Yankees and Joe Flacco of the Super Bowl-champion Baltimore Ravens. Nike asked Welts to deliver a message to anyone thinking about becoming the first openly gay athlete in major U.S. team sports — the company wants him as an endorser.

"They made it clear to me Nike would embrace it," Welts, 60, now president of the National Basketball Association's Golden State Warriors, said in a telephone interview. "The player who does it, they're going to be amazed at the additional opportunities that are put on the table, not the ones that are taken off."

According to Bob Witeck, 61, a gay-marketing strategist and corporate consultant, the first openly gay team-sport athlete — provided he's a recognizable name — would earn millions in endorsements and speaking engagements from companies seeking to capture more of a U.S. lesbian, gay, bisexual and transgender adult population whose annual buying power he pegs at almost $800 billion.

"We've passed the tipping point to where national advertisers are no longer afraid of the gay market," said Mark Elderkin, chief executive officer of the Fort Lauderdale, Fla.-based Gay Ad Network.

The National Hockey League isn't backing away from the issue. Thursday, the league aligned itself with a gay-rights organization in a partnership aimed at fighting homophobia in sports.

American Airlines, Macy's, Ikea and Amazon.com are among the companies that have used gay- themed advertising. American, which has employed Witeck as a consultant for 20 years, in the mid-1990s created a gay-targeted sales group called the Rainbow Team. In 2010, American ran billboards in New York showing two men on a beach with the slogan: "Here's to his-and-his beach towels. Proud to support the community that supports us."
Witeck says a gay athlete endorser makes most sense for a company in the beverage, automotive, financial or technology fields. "There's higher reward than risk right now," he said. "The first time you do something you get most of the benefit."

Billionaire Mark Cuban, owner of the NBA's Dallas Mavericks, sees it that way, too. That's why he wants gay basketball players to know that his team values inclusion.

American Airlines pays the Mavericks to put its name on their arena. Cuban says he'd be honored to have a gay player on his roster, noting that athletes today are too enlightened for it to create a problem in the locker room.

"And," he wrote in an email, "it would be a marketing goldmine for all involved."

Cuban's hypothesis may soon be tested.

Former Baltimore Ravens player Brendon Ayanbadejo, a gay- rights advocate, attended a meeting last week at National Football League headquarters during which three organizations with ties to sports and the gay community brainstormed how the league could prepare for an openly gay player.

Ayanbadejo, 36, said in a telephone interview that in his discussions with football players who are contemplating coming out, the subject of a joint announcement has been discussed.

"It's not concrete that it'll happen," said Ayanbadejo, who was released by the Ravens on April 3 and is pursuing a Master of Business Administration degree at George Washington University in Washington. "My cause is to be an ally and make the environment ready so that if it does there's a safe haven."

Ayanbadejo said "there's a lot of work to do" in the NFL. The league last month was told by New York Attorney General Eric Schneiderman (who we should never have voted for) that it must take steps to ensure teams don't discriminate against players based on sexual orientation. The directive came after three players who attended the scouting combine said they were asked questions on whether they had girlfriends or were married. The NFL investigated and said it found no specific violations.

Ayanbadejo and Minnesota Vikings punter Chris Kluwe on April 4 received the Parents, Families & Friends of Lesbians and Gays Straight for Equality in Sports Award.

Drew Tagliabue, executive director of PFLAG's New York City chapter, said in a telephone interview that businesses like Nike are wise to seek diversity advertising.

"The companies are marketing to America," said Tagliabue, whose father, Paul, is a former commissioner of the NFL. "It's a dollars issue."

Today's athletes have opportunities that weren't available to openly gay tennis players Billie Jean King and Martina Navratilova, 56, a fitness ambassador for the American Association of Retired Persons who has said being out cost her about $10 million in endorsements. Navratilova couldn't be reached to comment through her marketing representative.

Nike Chairman Phil Knight said the sponsorship of a gay athlete would not be an issue.

"If it was the right athlete at the right time," Knight said in an interview while walking with Tiger Woods' mother along the 17th fairway of Augusta National Golf Club during the first round of the Masters Tournament. "That's what the game has always been about for us. It doesn't matter if the athlete is gay or not."

Make no mistake, said former NBA player John Amaechi, who retired in 2003 and four years later announced he was gay, teams and leagues are embracing diversity because it's good for business.

"Teams are not interested in diversity as a warm and fuzzy concept," he said. "It's about winning. The business angle is the important angle."

High school, college and professional sports, from the locker room to the field of play to the owner's suite, historically haven't embraced diversity, said the 42-year-old Amaechi, who works as a consultant and whose clients include investment banks and universities.

Former NBA player Tim Hardaway responded to Amaechi's coming out by telling a radio host he hated gay people and didn't want one as a teammate. Hardaway apologized. (after being forced to do so by gay terrorists)

The day after Welts told Stern about his sexual orientation, the Lakers' Bryant used a gay slur while lambasting a referee during a nationally televised game. He was fined $100,000. A month later, Joakim Noah of the Chicago Bulls directed a gay slur at a fan. He was fined $50,000. Bryant and Noah apologized, and NBA players then appeared in anti-homophobia public service announcements. Bryant earlier this year scolded one of his Twitter followers for using a gay slur.

Amaechi said he didn't come out while playing "because I would have lost my job."

Rutgers University basketball coach Mike Rice did lose his job after ESPN aired a video that showed him physically and verbally attacking players at practices while using gay slurs. Rice's initial punishment was a suspension and $50,000 fine levied by Athletic Director Tim Pernetti, who has since resigned. (Notice how gays are "for" freedom of speech)

"Sports are a rough-and-tumble space," said Witeck, the marketing strategist. "Boys on fields and courts will do and say a lot of things. But that window is shutting quickly."

There won't be any shortage of opportunities for the gay athlete that wants to cash in by coming out, said Bob Dorfman, executive director at San Francisco-based Baker Street Advertising.

"The first openly gay athlete could do quite well," Dorfman wrote in an email. "I can't see a company putting their whole endorsement budget into one gay athlete, but as part of a stable of athlete endorsers, the first openly gay one would be a welcome and profitable addition."

Ayanbadejo, like Welts, the gay sports executive, has heard from companies seeking to align themselves with the first openly gay player. People have pitched books, documentaries and movie scripts, he said.

"There's going to be a monetary gain by a lot of people," he said. "Hopefully it's the players who come out."

(Bloomberg News) (with my comments in parentheses)