Amtrak recently started a Gay Blog.
- AMTRAK understands that diversity not only begins with respect
for our customer, but for a social "responsibility" that extends into the
community. Our belief in corporate citizenship begins at the top and
filters through our organization. When put in perspective, our
communities define who we are as a company.Many of our employees share this belief. They spend their personal time in the community as volunteers. They give their time and service to support a wide range of initiatives. By sharing our time, our talent and additional resources, Amtrak strives to maintain our duty to be a responsible corporate citizen.
Amtrak believes in diversity. For us, it’s more than a corporate buzzword. It’s an appreciation for all people. We believe every great adventure begins with an amazing experience. Our goal is to provide that experience, time and time again. It doesn’t matter who goes along for the ride.
We are proud members of the International Gay & Lesbian Travel Association, the world’s leading LGBT travel network. Its mission is to connect and educate LGBT leisure travelers and of course businesses travelers around the world.
Amtrak is also a sponsor for national pride events such as Capital Pride, in Washington DC and New York Pride, in New York City. Pride events are organized as a way to inform, educate and support members of the LGBT "community". The events consist of staff members as well as community volunteers who provide support for the equal rights movement, in their respective cities and elsewhere.
(from the blog)
- “My job is to travel across the country, see new sites and connect with everyday people. More importantly, I share my experiences with those who are seeking a travel experience that makes them comfortable.” - Mark Mastro, is a open homosexual the LGBT editor for Amtrak’s Ride with pride campaign commented in The Baltimore Sun.
(thepridepages) highlights our additions
|Amtrak Gay Propaganda (2012)|
|The US Government Amtrak paid on averaged 1.4 BILLION Dollars a year to Amtrak (2007-11)|
Says Darlene Abubakar, the director of national advertising for Amtrak, “Most all of the major airlines, hotels and others in the travel and tourism industry target the LGBT market segment. Amtrak ’s goal is to raise the level of awareness of the benefits of train travel and increase consideration and ridership amongst this segment.”
Amtrak has plans to continue the campaign into the next fiscal year but has not yet finalized its budget. The corporation allocates about 10 percent of its media budget to diversity initiatives but that amount fluctuates year to year. Amtrak spokeswoman Karina Romero says the campaign will include television ads and print ads in GLBT publications.
Woo-Woo! Amtrak Rolls Out Gay And Lesbian Ad Campaign
Riding the rails just got friendlier, as Amtrak has released a new ad campaign geared toward LGBT "families".
Two “Ride With Pride” ads have been commissioned—one featuring a lesbian "couple" and their child, the other with a gay-male pair. A link to AmtrakRideWithPride sends visitors to a micro-site with info on East Coast destinations, Amtrak’s gay-inclusive initiatives and rewards programs.
“At Amtrak, diversity is not just a corporate buzzword, it’s a priority,” reads a statement on the site. “We understand that valuing diversity is not only a good thing to do, but a business necessity beyond compliance that plays a vital role in customer service delivery and ultimately the success of our operations. …Our business diversity philosophy means commitment to ensuring our company embraces a culture of "respect" and appreciation for differences and similarities of all people.”
Taxpayer-funded Amtrak has released a new ad campaign targeted for gay and lesbian couples.
Cliff Cole, an Amtrak spokesperson, told CBSDC that they have not received any criticism of the program despite being a government-funded company that has already received more than $1 billion this year.
“Amtrak has not received any backlash,” Cole said. “A lot of positive feedback.”
|Amtrak Gay Propaganda (2012)|