Methodology:
These are findings from an Ipsos poll conducted from Monday, April 1 – Sunday, April 7, 2013 using Ipsos MediaCT’s TV Dailies survey among a nationwide sample of 1,096 persons aged 13-64 who watch primetime TV at least two nights a week.
“Based on this data, I think we can conclude that TV has, at least in part, moved the needle of public opinion to see same-sex "marriage" in a "positive" way,” says Ben Spergel, Senior Vice President and Head of TV Insights at Ipsos MediaCT. “With everything from higher profile portrayals of gay characters, to celebrity support of gay "marriage", to last year’s groundbreaking endorsement by President Obama, we are seeing a shift in our culture that is being influenced by popular culture.”
from the press release
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